A visual snapshot of how your business performs across all 6 pillars
This report is based on 36 diagnostic questions across the 6 pillars of business growth, completed by James Hartley for Hartley & Co. Ltd.
Your overall score of 58% indicates a business with real strengths but meaningful gaps. You have a strong sales function — a genuine competitive advantage — but Marketing and Cash Flow are creating drag on the whole business. Closing those two gaps alone would have a disproportionate impact on your revenue trajectory and financial confidence.
Areas needing immediate attention: 📣 Marketing, 💰 Cash Flow.
Strongest pillar: 💼 Sales (80%) — protect this and use it as the anchor for growth.
You have the foundations of good leadership but gaps remain. There is a risk that your team is operating without full clarity on the direction or values of the business — this leads to poor decisions being made without you in the room. The vision exists in your head but hasn't been fully externalised into a strategy your team can act on independently.
Your marketing is not generating a reliable pipeline. Without a clear brand message, defined customer profile and consistent presence, you are relying on word of mouth and luck. This is the single biggest constraint on your growth — your sales team is strong, but they don't have enough leads to work with.
Your sales process is performing well. You have a documented process, your team follows a consistent SalesScript, and you're tracking your numbers. This is your biggest competitive advantage. The focus now is feeding more leads into a funnel you already know how to convert.
You have good products but may not be maximising their profitability. A Product Profitability Audit will likely reveal that 20% of your offerings generate 80% of your profit — and some may be costing you money. There is also an opportunity to simplify your range.
Your operations work but they are too dependent on individuals and informal knowledge. You have meeting rhythms in place — a strong foundation — but if a key person left tomorrow the business would feel it acutely. Documenting your core processes will move this from Developing to Strong.
Cash flow is a critical risk area. Without visibility of your forward-looking numbers and a disciplined invoicing process, you are vulnerable to a cash squeeze even in strong revenue months. Many businesses that fail are profitable on paper — they simply run out of cash.
Based on the three lowest-scoring pillars, here is a personalised 90-day plan. Month 1 builds foundations, Month 2 builds systems, Month 3 locks in momentum.
Focused priorities: 📣 Marketing, 💰 Cash Flow, 📦 Product.
Score: 33% — Needs Work
Score: 40% — Needs Work
Score: 57% — Developing
Your report will be personalised to your exact answers. It takes 10 minutes and you'll walk away with a clear picture of where to focus and exactly what to do next.
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